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Research papers

How to define the target audience with single source scanned data

This paper deals with the quest for targeting methods, more particularly targeting techniques from scanned data. Targeting is an essential part of the marketing process. It is common to distinguish two steps in the process: finding and identifying...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Carole Fagot
June 15, 1997
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Citation

Fagot, C. (1997a, June 15). How to define the target audience with single source scanned data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-define-the-target-audience-with-single-source-scanned-data